FREE ONLINE SUMMIT
The Zen Owner
How to grow your business
without losing yourself or sacrificing your health.
20/05/2026 - 22/05/2026

Does wellness lead to success?
Success in business does not mean working longer or harder, as has been widely believed.
You may well be working long hours, days or months... doing the wrong things!
This will not lead you to the results you want.
And it certainly moves you further and further away from well-being, because frustration and fatigue accumulate.
The solution is not to keep moving forward...
It is to take a break.
Remember who you are, where you want to go and why and find the path to success with the least resistance.
The path that is aligned to who you truly are, that your body can support, and your heart is beating fast (from excitement now, not from stress).
Where you have more freedom and enjoy the journey again, exactly as you dreamed of, when you first started your business.
This is my gift to you, through The Zen Owner Summit!
Take advantage of it, because it may be the best decision you will make for your business, now and in the future.
What is The Zen Owner Summit?
The Zen Owner is the first global online summit on Wellness and Success in Business, dedicated to small business owners and solopreneurs. The goal is to provide the knowledge, tools, mindset and skills you need to succeed in business, without losing yourself or sacrificing your health.
In a unique 3-day journey, experts, entrepreneurs and thought leaders share their experience and insights on what is working and what is not to help you grow your business with freedom, fun and fulfillment! So that you can be a Zen Owner in your unique path to success.
How alignment meets success?
Most entrepreneurs don’t fail because they lack strategy.
They struggle because the way they are building their business is disconnected from who they are.
At some point, the pressure increases. The noise increases. The strategies multiply.
And instead of feeling in control, you start feeling overwhelmed, reactive, and unsure.
You begin to ask questions like:
“Why does this feel so hard?”
“Am I doing something wrong?”
“Why am I successful but not fulfilled?”
The truth is simple:
Your business can only grow in a way that matches your internal state.
This is exactly what the Zen Owner Summit is about.
What this summit is really about?
This is not another business marketing event.
It’s a totally unconventional approach.
The Zen Owner Summit is where entrepreneurship meets identity, alignment, and conscious leadership.
It brings together leading voices in business, psychology, branding, and human behavior to explore one core idea:
You don’t need to become someone else to succeed.
You need to become more of who you truly are.
What you will experience in The Zen Owner Summit?
Across 3 days, that represent the 3 pillars of sustainable success, you will:
Gain clarity on your business direction
Stop overthinking and start seeing what actually matters.
Redefine what success means for you
So you’re no longer building something that looks good—but feels wrong.
Understand what drives real, sustainable growth
Beyond tactics, hacks, and short-term pressure.
Build a stronger entrepreneurial identity
One that is grounded, clear, and aligned.
Learn how to attract clients without forcing or over-selling
Through clarity, positioning, and authenticity.
Improve how you communicate your value
So people understand what you do—and why it matters.
Create more balance between ambition and life
Without sacrificing one for the other.
Testimonials from the 1st "The Zen Owner Summit"

Ariadni Nikolara, Business Owner
“Evi Xyrafa came into my life by chance, but certainly for a reason. Among the multitude of seminars and summits on personal development and entrepreneurship, I singled out “The Zen Owner Summit”, which featured speakers from many areas of modern life and business, addressing an issue that was particularly important to me: workplace burnout and the well-being of entrepreneurs.
Evi, a kind and gentle person with a warm voice and tone, is the right person to
transmit positive energy and help you reorganize both your personal and
professional life."

Dorina Gini, HR Specialist
"“Excellent job! Bravo!
A bank of knowledge and food for thought and action.
Here is a gift to ourselves.”

Gina Keramianaki, Forever Business Owner
"The Zen Owner was a truly valuable experience for me. Through the outstanding speakers and the diverse entrepreneurial stories, I gained both inspiration and practical knowledge that helped me see my business from a different perspective. I realized that every business can start from nothing and grow, as long as we first cultivate ourselves, because we are the primary resource of our own success.
Zen Owner is an experience of knowledge and a “library” of inspiration that you can return to again and again."
What makes The Zen Owner Summit different?
Most business events focus on:
strategies
funnels
marketing tactics
scaling frameworks
The Zen Owner Summit focuses on something deeper:
Identity-led business growth
How you are shapes how your business grows.
Alignment before strategy
Because strategy without alignment leads to burnout.
Sustainable success
Growth that does not require self-abandonment.
Real entrepreneurial leadership
Not performance—presence, clarity, and grounded decision-making.
Integration of business + life
Because your business is not separate from you.
Meet The Zen Owner Experts

Ryan Levesque
CEO & Founder - ASK Method, National Best-selling Author

Breanna Owen
Messaging Architect, Email Strategist, and host of Own Your Mark Podcast

Rich Keller
TEDx speaker, the host of The CATALYST Effect podcast, an Amazon Best-Selling Co-Author of Wired to Win

Alice Lane Koerner
Entrepreneur and Business Strategist

Mamoon Yusaf
Bestselling Author, Professional Life Coach and Business Mentor

Annie Lalla
Relationship Coach, Philosopher, Speaker and Thought Leader

Jen Fontanilla
Creative Business Strategist, Certified Money Coach (CMC)®, International and TEDx speaker, Author

Rich Bontrager
Professional Broadcaster, Media Brand Expert, and Creator of the H.E.A.R.T. Method™ for Virtual Leadership

Cindy Spratt
Holistic Nutritionist Specializing in Disordered Eating, Body Image,
& Digestive Health

Nikki Golly
Nutritionist, Health Coach, Healthy Cheerleader

Paul O'Mahony
Founder of Rethink Academy & FUNancial Freedom

Michelle Nolting
Business Consultant, Mentor and the Creator of Aligned Empire

Mike Kim
Entrepreneur, Bestselling Author, Top-Rated Speaker

Whitney Walthall
Consultative Sales Expert & Digital Monetization Partner

Rory Kilmartin
Relationship Researcher, Founder of Archetypal Relationships Academy.

Evi Xyrafa
The Zen Owner Mentor for Visionary Entrepreneurs, Founder of Flow Magazine and Believe in You, Author
Partners of The Zen Owner Summit

Birgit Gosejacob
Leadership & AI Strategist

Jamie Quinn
The Lighthouse Mentor

Celi Arias
Founder and CEO of ScalePilot
What's Included in the Summit
Day 1 - Mindset
Day 2 - Self Care
Day 3 - Skills
What you will walk away after the summit
By the end of the summit, you will have:
A clearer sense of direction in your business
A more grounded entrepreneurial identity
Better clarity on what to focus on (and what to stop)
A more aligned way of attracting and working with clients
A calmer, more intentional relationship with your business
A new understanding of what sustainable success actually means
The Benefits of "The Zen Owner Summit"
Testimonials from the 1st "The Zen Owner Summit"

Eleni Mavrogiannaki
“I think this is the first time that a conference has been held, with more than 30 experts in the field, where entrepreneurship was treated as a vision realization, with a social sign and impact, aiming firstly on quality (life, results products, services) and secondly on economic profit."

Nikos Eleftheriou, Archery Coach
“Your presentation is highly educational; it opens my mind and guides me toward next steps I hadn’t even imagined. Amazing! Your idea is perfect, and the people you choose are outstanding on every level.
The practical outcome that comes from your ability to ask the right questions (just the right amount), in a way that brings out the very best in your interviewee, is impressive."

Evgenia Kotopoulou-Financial Advisor
"Congratulations on the whole venture!! Important knowledge, inspiration and tools!! Good luck with your work! "
Who is it for?
This summit is for you if:
If you have any questions or need technical support regarding the summit, please email us at hello@thezenowner.com. We will be happy to serve you.
The Summit is built around three powerful pillars of sustainable success, offering a complete and holistic guide for entrepreneurs who want to grow their business without sacrificing their well-being.
Each pillar represents a key element of aligned, long-term success — supporting both your professional growth and your personal balance.
The three themes, which unfold across the days of the Summit, are:
WEDNESDAY, MAY 20, 2026
Mindset
“Clarity is not a luxury. It is your most powerful business tool.”
Most entrepreneurs don’t struggle because they lack options.
They struggle because they have too many—without a clear filter.
They overthink.
They second-guess.
They stay busy… but not always effective.
"It’s really a decision tool… you can use it as a filter for any of the decisions you need to make.”
What you will gain from Day 1:
You will learn how to use clarity as a decision-making filter—so you can:
This is where your business stops feeling chaotic—and starts feeling intentional.
THURSDAY, MAY 21, 2026
Self Worth & Self-Care
“Your business will never outgrow how you value yourself.”
You can have the best strategy in the world.
But if you don’t feel worthy:
“You will only get the level of love and money that matches your sense of worth.”
What you will gain from Day 2:
You will learn how to elevate your self-worth so you can:
This is where your relationship with money, clients, and yourself changes
FRIDAY, MAY 22, 2026
Skills & Structure
“Success is not about doing everything. It’s about doing the right things—at the right time.”
Many entrepreneurs feel overwhelmed not because they lack ability, but because they lack sequence and focus.
They try to do everything at once.
And end up progressing in nothing.
“Success is sequential. It’s not simultaneous.”
What you will gain from Day 3:
You will learn how to:
This is where your business becomes structured, focused, and sustainable.
Testimonials from the 1st "The Zen Owner Summit"

Dora Koletsou, Corporate Employee
“Congratulations to both you and the speakers!!! It was very well set up, with structure and very content! It was a week that was really filled with information and emotions. And I listened to some interviews for the second and third time. The information given generously by the speakers applies beyond the professional space and to personal development and to our life management in general!!! "

Marietta Giannopoulou, Corporate Employee
“Very nice discussion. Listening to all this today, I often thought of entrepreneurs I know and saw how much they suffer both as individuals and in their businesses, precisely because they do not apply some advice from experts. Thank you very much."

Katerina Grintzapi, Energy Healer & Business Owner
"What you do, you always do it with great love—and it shows. You share your knowledge generously, and you choose your partners and material so beautifully and carefully. The delivery was simple and very human and the VIP PASS was so affordable.
Even though there were many talks, you didn’t want to stop listening. It’s not just about the knowledge I gained, but mainly how I felt. It’s uplifting to feel that you’re not alone on this planet (because when you’re struggling, that’s how it feels), and that sense of optimism becomes a driving force."
Don't miss the opportunity to learn from leading experts how you can grow your business while enjoying life.
Sign up to secure your spot in The Zen Owner Summit and embark on a journey of success and well-being!
How The Zen Owner Summit works
During the weekend there is a 48-hour replay for those who want to watch any interviews they missed. After the summit ends, the content will not be available again, except for those who have purchased the VIP PASS.
VIP members have full, lifetime access to all interviews through videos, audio files, transcripts and summaries. They will also have special bonuses from the speakers for practical application of knowledge and designing their own unique success journey.
Free Resources & Gifts
Throughout the Summit, you won’t just receive ideas—you will receive real, practical support to apply what you learn.
Our speakers and contributors have prepared exclusive free resources especially for the Zen Owner community: tools, exercises, guides, and insights you can use immediately in your business and life.
This is part of the philosophy of the Summit—to not just inspire you, but to equip you with what you need to move forward with clarity and confidence.
VIP Pass
For those who want to have the Summit content at their disposal forever, there is the VIP Pass, which offers:
Lifetime access to all interviews
Audio files, so you can listen to them again and again, wherever you are (at the gym, in the car or relaxing on vacation...)
Transcripts & summaries of all the interviews
It also includes special bonuses from the speakers:

1) Wealth Dynamics Workshop, by Michelle Nolting
Join a 60-minute workshop where you can leverage your strengths & talents, understand how to drive VALUE and LEVERAGE in your business, your WINNING team formula and how to activate different talents in your team and customers. It will take place on the 28th of May on Zoom.
Value 197€

2) 1:1 coaching “The Eureka Moment Of Clarity Discovery”, by Rich Keller, 60-Minute Session on Zoom
In this 60-minute Zoom session, I’ll get to know you and the business challenge you're facing. Then I’ll guide you through my ‘One Word’ process to help shift your identity from what you do to who you are, so you can unlock clarity, communicate your value, and move more confidently toward your goals. You’ll also learn the 3 most important questions every entrepreneur must answer, in One Word, to build a business that’s simple, scalable, and less stressful.
Value 595€

3) Discover Your “Idea to IP Score” by Mike Kim
A 10-minute assessment from WSJ bestselling author Mike Kim that scores you across the 8 areas that matter most when building intellectual property: Identity & Story, Intellectual Property, Platform & Channels, Positioning & USP, Sales Systems, Brand Assets, Presence & Visibility, and Connections & Network.
Answer 30 questions based on real-world scenarios, get your personalized score, and walk away with a clear breakdown of what's working, what's holding you back, and the next three moves to make based on where you are right now.
Built for experts, coaches, consultants, and speakers who are ready to command higher fees, package their knowledge into something that scales, and build IP that makes money even when they're not working.
Value 168€

4) 1:1 Live Virtual Presence Audit with Rich Bontrager
Elevate the way you show up and communicate with this exclusive, limited-time VIP offer from Rich Bontrager, founder of Rock The Stage Media Services.
This Live Virtual Presence Audit is designed to help you communicate with clarity, confidence, and impact—on camera, on the mic, and on any stage.
Through the proven approach behind Rock The Stage Media Services, you’ll refine your message, strengthen your presence, and create deeper, more authentic connections with your audience—so you can lead with influence and build a brand people trust.
Value 213€

5.) The Rich Coach VIP Experience from Mamoon Yusaf
A powerful, no-fluff experience designed to help you step into the mindset and strategy of a “Rich Coach.” Learn how to simplify your business, attract aligned clients, and increase your income—without burnout or overcomplication.
Value 427€

6.) VIP 1:1 Session with Nikki Golly: Energy to Execute — Your Gut Reset Plan
A personalized VIP 1:1 session with Nikki Golly designed to restore your energy, focus, and ability to execute at your highest level. Through a tailored gut reset plan, you’ll identify key imbalances, receive targeted recommendations, and walk away with clear, actionable steps to support your digestion, optimize your energy, and sustain peak performance in your daily life and business.
Value 424€

7.) 1:1 The Zen Owner Strategy Session, with Evi Xyrafa
A focused, personal session designed to cut through the noise, unlock your clarity, and help you make the decisions that will move your business—and you—forward.
Value 497€
This means you never miss a moment of The Zen Owner Summit — and you will have all the knowledge and tools available forever.
Get your VIP Pass now and make The Zen Owner Summit the turning point in your business journey.
Meet the host of The Zen Owner Summit, Evi Xyrafa
Evi is a business mentor who helps visionary entrepreneurs (coaches, consultants and creatives) simplify their business and focus on the 2 things that really make a difference in their success — the impact on their clients and the quality of their lives — so that they are clear and confident in everything they do.
With 24 years of experience in education and coaching, she has helped more than 9.000 professionals improve their life skills and feel calm and happy in their everyday lives.
She goes to the gym daily, loves traveling and art in all its forms.
Her endless creativity is evident in the Believe in You seminars, where she has created over 120 seminars in 12 years. As one of her students said, “Evi’s Bio is like a textbook next to the word teacher.”
Her greatest value? Freedom. That's why she created the Zen Owner Summit, to give entrepreneurs the complete FREEDOM OF CHOICE they dreamed of when they started their business.
Testimonials about Evi Xyrafa as a Business Mentor & Coach

Margarita Loli, Graphic Designer
“I met Evi at a time in my life when I was confused and in need of major changes. I wanted someone to take me by the hand and guide me so I could take the right steps—and that is exactly what she did.
With patience, dedication, realism, and positive thinking, she helped me understand my most important values as well as my strengths. After each of our sessions, I would leave feeling empowered, optimistic, but also thoughtful about the path I needed to follow.
S
he helped me with both professional and personal matters. Today, I feel strong, self-aware, and confident, and I look toward the future with strength, courage, and optimism."

Kiki Galanopoulou, Stylist, Business Owner
"II started business coaching with Evi because I realized I needed guidance in order to grow my business in alignment with my own potential and strengths.
Evi introduced me to a whole new world of skills that a good professional should have, and she trained me to focus on my goals and the strategy I need to follow. I learned to be clearer in my communication as well.
She made it easy for me to understand concepts and skills related to marketing and sales, and to apply them in my business. She generously offers creative growth ideas for my business (one of her strongest qualities).
She guided me to find my footing by recognizing my strengths and talents and using them in the best possible way professionally. Through her, I learned to believe in myself and to present myself in a way that attracts clients who can truly benefit from my work. Ultimately, Evi helped and supported me in pursuing my vision, which is empowering women through styling. I feel fortunate to have had such a gifted coach!

Samantha Garefou, Wellness Business Coach
"My collaboration with Evi Xyrafa as a business coach has been truly pivotal for my growth, both professionally and personally.
What makes her stand out is her unique ability to “see” things about me even before I become aware of them myself. She has a way of accurately identifying what isn’t working and clearly showing me how to fix it.
She has helped me understand more deeply how I operate, where I perform best, and how I can leverage my strengths. Evi doesn’t just give you answers—she helps you overcome limitations, see opportunities where you once saw obstacles, and move forward with strategy and confidence."
And finally, a mini P.S.
If you are still here reading this page, it means something “clicked” inside of you. Maybe you feel that inner voice, telling you this is for you. Trust it!
It’s your intuition talking, your calling. This moment is here for you where you can actually shine your light in the world, without dimming yours.
Thank you for your attention and for the time you devoted so far.
Freedom and fun are my values and I want to share them with you in this joint effort. This summit was created with so much love, passion and generosity from all the speakers. You will never know what you missed, unless you join. It’s like the “Sliding doors” movie, with Gyneth Paltrow.
You will never know where the closed door would lead you, unless you open it. So open it.
Join us at the Zen Owner Summit and you will never regret it.
To reward you for your trust, I have one extra gift for you.
For the first 100 participants who join the summit, I will invite you to a special Masterclass, after the summit, to make a plan on how to integrate the knowledge and apply it in your business.
ONLY FOR THE FIRST 100 SIGN UPS.
See you on the inside.
All my love,
Evi
If you have any questions or need technical assistance regarding the summit, please email us at hello@thezenowner.com.
We will be happy to support you.
© Copyright Evi Xyrafa, The Zen Owner (2026). All Rights Reserved.